Oct 21, 2024
In an era where creativity is recognized as a driving force for innovation and social impact, ASA Business 2 Arts (B2A) emerges as a pioneering initiative poised to transform Armenia's cultural landscape. Taking inspiration from the Irish charity “Business to Arts”, a business network that started in 1991 with the goal of creating meaningful partnerships between arts and business, ASA B2A aims to contextualize global best practices for Armenia.
Armenia isn’t the first country to take inspiration from Business to Arts, Ireland. Hungary founded the Hungarian Arts and Business (HAB) organization to promote quality cultural programming through scholarship and residencies for contemporary art, funded by businesses.
Similarly, ASA B2A is on a mission to bridge the gap between the arts and the private sector, fostering a symbiotic relationship where creativity flourishes, businesses find purpose and society benefits. Through a multifaceted approach encompassing awards, loan-guarantee schemes, and creative services tailored for businesses, B2A opens doors for brand promotion, talent retention, audience expansion, and visibility that sparks positive change.
And what better way to celebrate this vision than with the inaugural ASA Business2Arts Awards! This highly anticipated event will turn the spotlight on the individuals and businesses who are breathing life into Armenia's creative economy. It's a recognition of the transformative power of collaboration, innovation, and social impact through the arts.
The ASA B2A Awards are more than just accolades—they are a powerful statement about the vital role of creative partnerships in building a thriving society. By honoring those who champion the arts, we are not only acknowledging their generosity but also showcasing the ripple effects of their contributions. These awards make it clear: When businesses embrace the arts, everyone wins.
Inspiration from Global Leaders
The positive impact of business investment in the arts is a story told around the world. Global leaders like Deutsche Bank, Mercedes-Benz, and Bank of America have proven the immense value of incorporating art into their corporate DNA and community engagement strategies. The ASA B2A Awards aims to inspire a new generation of Armenian business leaders to follow in these footsteps, forging their own paths to success through the transformative power of the arts.
Be Part of the Celebration!
ASA B2A Awards is more than just an event—it’s a testament to the power of creativity to drive positive change. Join us on October 25 at 18:00 at the Sundukyan Theatre, in the framework of ASA FORUM, in celebrating the individuals and organizations who are weaving a vibrant tapestry of art and innovation across Armenia's cultural landscape. Stay tuned for more details on the awards ceremony and how you can get involved.